Public Relations Action Plan
Public Relations Chairman
24195 Alkan Ln
Hermosa, SD 57744
Thank you for allowing me to be your 2017-2018 Public Relations Chairman. I look forward to hearing about all you, as members, and your units do throughout the coming year around South Dakota. Remember to “Ring Your Bell” for the American Legion Auxiliary. Let your area newspaper, South Dakota media, and National know what you are doing to serve the Veterans, Active Military personnel, their families, children & youth, and the communities. I would also like to encourage you to collect and send any newspaper articles and other public relation material, highlighting your activities, for the Department Public Relations Press Book to me. I am also conducting the “Ring Your Bell for Veterans” Unit Press Book competition again this year. I would love to see more units participate in this event.
Promoting President Elvira’s theme this year:
“Thanks to Our Veterans, Freedom Rings in South Dakota”
What is this program, and why do we have it?
Public Relations promotes who the American Legion Auxiliary is, what the Auxiliary does, and why the Auxiliary matters.
National American Legion Auxiliary Purpose Statement: To promote, publicize, and re-educate the general public and our members about our core program values of serving veterans and their families.
Public Relations and the 2014-2019 Centennial Strategic Plan: Promoting who we are exemplifies the American Legion Auxiliary brand (Goal 5 of the Strategic Plan) and makes us appealing to potential members. They will recognize that we, as an organization, have a common goal of helping veterans, servicemembers, and their families (Goal 2 of Strategic Plan).
What can you do?
1.Promote a positive image of the American Legion Auxiliary by supporting and promoting the efforts of Goal 5 of the Centennial Strategic Plan. The essence of this plan is to “Build Brand Loyalty with the American Legion”. You may also make use of the wide variety of public relations materials and resources available online at www.ALAforVeterans.org
2. Build brand loyalty of the American Legion Auxiliary through the utilization and promotion of websites, social media, and other electronic communications.
Reporting Member and Unit Public Relations Activities:
It is very important to report all PR activities that your unit does in the community. Every time that you put an Auxiliary item in the newspaper, Auxiliary pictures in the newspaper, enter Auxiliary news on Facebook, etc., you should be recording this activity. Be proud of who you are, what you do, and why you matter as an Auxiliary member and unit.
Mid-Year Reports Due:
Units to District Presidents November 15, 2017
District President’s to Dept. Chair December 1, 2017
Dept. Chair to Dept. President and
National Div. Chair December 15, 2017
Year End Reports Due:
Units to District Presidents April 15, 2018
District President’s to Dept. Chair May 1, 2018
Dept. Chair to Dept. President and
National Div. Chair May 15, 2018
Remember: Mid -Year reports include activities from April 1, 2017, to November 1, 2017, and Year End Reports include all activities from April 1, 2018 through March 31, 2018
Questions to consider when filling out reports:
Public Relation Forms:
The following Public Relations information forms may be found on the South Dakota American Legion Auxiliary website; www.sdlegionaux.org (Look at the Public Relations page under the American Legion Auxiliary emblem on lower left side of page.)
You will find these information forms under the Auxiliary Emblem on the lower left- hand side of the Public Relations page.
Please utilize the American Legion Auxiliary Facebook page. Log onto your Facebook account and then type South Dakota American Legion Auxiliary in the search bar. It will pop up. If you are not a member of the South Dakota American Legion Auxiliary group, you may request to join. The Facebook page is a media forum to communicate / share positive information/pictures regarding American Legion Auxiliary news / happenings from your unit, the Department of South Dakota, and sharing National American Legion Auxiliary posts. This is not a forum for debates and/or negative posts.
Thank you for all that you do,
Debra MacDonald – Dept. Public Relations Chairman